Based in Toronto, Canada, Mjölk (as in 'milk', with a little accent so it comes out like 'mi-yelk') is an online design store representing minimal and pure aesthetic from the north. Mjölk offers both classic and current design work, as well as hand crafted pieces, all coming from Sweden and Japan. Their aim is to provide nothing but the honest and the essential, the basics of beautiful and functional design.
What completely attracts me, like a greedy fish to a succulent fatty shrimp on a hook, is the simple and minimalist photographic representation of each of the pieces below. I love the placement of the products in the frame, the diffused grey background, all eluding to the importance and preciousness of each design.
But one doesn't have to be a minimalist to enjoy these scrumptious pieces. Imagination is your one and only outlet here, and any of these can become mere puzzle pieces in a bigger ensemble. Let the blue-toned coffee cups come to life beside pastel peach breakfast plates and soft wooden cutlery, let the concrete shaving cream come to life with delicious frothy shaving mousse... or let the simple wooden cups sing their own tune, full of red and purple berries, sat upon a low bookshelf full of life and colour... with a green plant nearby...
Source - mjolk
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