"The best in the world, or so we've been
told". This wonderful quote comes directly from the website
of the truly amazing coffee makers at Truth Coffee, in Cape Town, South
Africa. More precisely, it actually comes from a quote from one of their customers, who happens to be Tom Midlane, a very well regarded travel writer!
Ok, so I've never been to the Truth Coffee shop, but just by looking at photos of their amazing shop interior, and their love and devotion to the coffee-making process, I trust that it really, probably is, the most amazing coffee on the planet.
Ok, so I've never been to the Truth Coffee shop, but just by looking at photos of their amazing shop interior, and their love and devotion to the coffee-making process, I trust that it really, probably is, the most amazing coffee on the planet.
I've been on their website several times over the last
few days, just checking things out for today's post, and I'm not lying to you
when I say that their choice of language, design, and utter coffee love, exudes
the most delectable scent of fresh coffee beans. The thing that I respect, above all, is the complete experience that they've captured, far far beyond than just the coffee cup that they serve.
They have dissected what it actually means to have great coffee, where coffee culture comes from, and what it means to the everyday devoted coffee drinker, and have embodied this in every thread that makes the Truth Coffee experience. They have created their own Steampunk coffee machine, for crying out loud!!! I absolutely love this idea!!! The drama begins long before the coffee hits your cup, it is tantalisingly theatricalised through the slow and nurturing process of watching the coffee being ground and manipulated, all until it's ready to serve. In the words of the one of the men behind this great brand, the culmination is "the catastrophe of the coffee dumping into a bag". See more of this funky experience via their youtube video.
To add to the Steampunk machine, or more correctly named 'Professor Jones's Fabulous Coffee Bean Contraption', is the interior that exudes notions from a lost world of zany inventors. Everything from the vintage telephone and typewriter, to the low, brass lighting and wheels and cogs that gleam in this soft light, take one further and further into the magic world created by Truth Coffee.
Tell me now, is it not amazing that I have the delicious taste of Truth Coffee on the tip of my tongue, albeit never having stepped foot inside the shop?
They have dissected what it actually means to have great coffee, where coffee culture comes from, and what it means to the everyday devoted coffee drinker, and have embodied this in every thread that makes the Truth Coffee experience. They have created their own Steampunk coffee machine, for crying out loud!!! I absolutely love this idea!!! The drama begins long before the coffee hits your cup, it is tantalisingly theatricalised through the slow and nurturing process of watching the coffee being ground and manipulated, all until it's ready to serve. In the words of the one of the men behind this great brand, the culmination is "the catastrophe of the coffee dumping into a bag". See more of this funky experience via their youtube video.
To add to the Steampunk machine, or more correctly named 'Professor Jones's Fabulous Coffee Bean Contraption', is the interior that exudes notions from a lost world of zany inventors. Everything from the vintage telephone and typewriter, to the low, brass lighting and wheels and cogs that gleam in this soft light, take one further and further into the magic world created by Truth Coffee.
Tell me now, is it not amazing that I have the delicious taste of Truth Coffee on the tip of my tongue, albeit never having stepped foot inside the shop?
Source - truth coffee
Images courtesy of - yatzer
The birth of the unique steampunk coffee machine - youtube video
Article on 'best coffee shop in the world' - msn travel by tom midlane
Loving the blog Bis. Keep it up x
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