Totokaelo, pronounced 'toh-toh-kye-oh, is a charmingly modern store situated in Seattle. The forward-thinking boutique first opened its doors back in 2003, bringing the likes of Yohji Yamamoto, Ann Demeulemeester, and Mary Katrantzou to the city's fashion world... and hasn't stopped attracting demand ever since. The store's neo-natural style is oh-so cool, and the light-flooded spaces hum with warmth and funk. The store's articles are so very simply arranged, and are like delectable lollies that the soul cannot say no to. Propped against a minimal and neutral-coloured setting, the articles speak and hold their own like colorfully timid gems whispering soft invitations to the viewer. The textures want nothing less then to be caressed and taken care of...
On the back of its success, Totokaelo has recently opened a new sister store, Totokaelo Art-Object, featuring art, objects, furniture, lighting, tabletop and textiles... and, needless to say, the work featured is just as exuisite as their fashion lines. More info, great images and modern style inspiration can also be found via the brand's own blog.
Images courtesy of - totokaelo & pinterest
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